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BBA (Business Analytics)

*Special Fee Applicable for CU Alumni Students
Course Fees

Course Fees:

INR 1,90,000
INR 1,65,300

Course Eligibility

Course Eligibility:

10+2 or its equivalent examination in any stream conducted by a recognised board with at least 50% marks in the aggregate.

Program Overview

Experience the dynamic intersection of business and analytics with a tailored BBA program. Developed by industry experts, this curriculum equips students with a robust foundation in business principles and advanced analytics techniques. Dive into real-world case studies, emerging technologies, and hands-on projects to cultivate a holistic skill set. Gain a competitive edge in the data-driven landscape, positioning yourself for success in diverse business environments. Elevate your strategic decision-making prowess through a cutting-edge blend of business acumen and analytics expertise.

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Education Highlights

UGC-Recognised Degree

Curriculum Focused on Data-Driven Decision Making

Live Sessions, Recorded Lectures & LMS

Academic and Technical Support

Practical Learning with Industry Tools

Projects and Case Studies for Practical Exposure

Program Structure



Subjects Credits

Microeconomics

4

Management Principles and Organizational Behaviour

4

Communication Skills

4

Introduction to Business Analytics and Computer programming

4

Basic to Advance Excel

4

TOTAL

20

Subjects Credits

Macroeconomics

4

Human Resource Management

4

Business Mathematics and Statistics

4

Data Mining

4

Introduction to Programming - I (using Python)

4

TOTAL

20

Subjects Credits

Marketing Management

4

Research Methodology

4

Data Visualization

4

Database Management

4

Introduction to Programming - II (using R)

4

TOTAL

20

Subjects Credits

Operations Research

4

Commercial & Company Law

4

Social Media Analytics

4

Business Modeling

4

Predictive Analytics

4

TOTAL

20

Subjects Credits

Strategic Management

4

Business Environment

4

Big Data Analytics

4

Machine Learning for Business (Unsupervised)

4

Case Study / Mini Project

8

TOTAL

24

Subjects Credits

Industrial Relation and labor law

4

Dissertation 1/ Capstone project

8

Time Series Forecasting

4

Business Tools - SAS, SPSS, Orange 3

4

TOTAL

20

Entrepreneurship
S.N Course Name
1 Entrepreneurship
2 Behavioral and Personal Finance
3 Innovation and expansion in family managed business
4 Internationalization of Family Managed Business
HRM

S.N Course Name
1 Training and Development
2 Compensation Management
3 HR Analytics
4 Organizational change and development
Marketing

S.N Course Name
1 Advertising & Brand Management
2 Sales and Distribution Management
3 Services Marketing
4 Rural marketing
IB

S.N Course Name
1 Foreign exchange Management for business
2 Treasury Management
3 Global Financial Environment
4 International Economics and Trade
Business Analytics

S.N Course Name
1 Introduction to Business Analytics and Computer programming
2 Basic to Advance Excel
3 Data Mining
4 Introduction to Programming - I (using Python)
5 Data Visualization
6 Database Management
7 Introduction to Programming - II (using R)
8 Social Media Analytics
9 Business Modelling
10 Predictive Analytics
11 Big Data Analytics
12 Machine Learning for Business (Unsupervised)
13 Time Series Forecasting
14 Business Tools - SAS, SPSS, Orange 3
15 Unstructure Data Analysis - Image, Audio and Video

Course Fee


Admission Fee: INR 1,000

Course Fee (Per Semester): INR 31,667 INR 27,550

13% Early Bird Discount on Program Fee


BBA Business Analytics SEM 1
SEM 2
SEM 3
SEM 4
SEM 5
SEM 6
Course Fee (Discounted) 27,550 27,550 27,550 27,550 27,550 27,550
INR 1,90,000 After Early Bird Discount INR 1,65,300

Learning Outcomes

Analyse Business Problems Using Data

Create Dashboards and Visual Reports

Use Statistical Techniques for Business Insights

Present Findings Clearly and Professionally

Assist in Data-Based Decision Making

Admission Process

Fill in the Application Form 1
Submit the Documents 2
Pay the
Admission Fee
3

Career Opportunities

Business Analyst

Data Analyst

Market Research Associate

Analytics Consultant

Reporting Analyst

Operations Analyst

Customer Data Executive

Sales Data Coordinator

MIS Executive

Digital Marketing Analyst

Frequently Asked Questions ?

It includes core business subjects along with training in data tools, analytics, and reporting techniques used in industry.

Yes, you’ll be introduced to tools like Excel, Power BI, and basic SQL for analytics.

Yes, the course starts from fundamentals and gradually builds analytical thinking with support.

Absolutely. This course gives you the right foundation for a specialised MBA.

Yes, career guidance, resume reviews, and interview prep are part of the student support system.

These programs combine data-driven decision-making with business strategy, offering a modern edge in today’s digital economy. The bachelor degrees in AI, Data Science, and Business Analytics appeal to Gen Z for their career relevance, tech integration, and focus on future-ready business skills.